Author: Smith, Jerald R. / Golden, Peggy A. ISBN10: 0130654884 ISBN13: 9780130654885 Edition/Copyright: 4TH 02 Publisher: Prentice Hall, Inc. Cover: Paperback
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Summary|Table of Contents
For courses in Strategic Management, Business Policy, and Marketing Strategy.
Easy to start-up and use—even for students and instructors with no computer experience—this Windows based strategic
management simulation puts student teams in the position of running a regional airline. By analyzing a company's
history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting,
suppliers to use, costs, etc. Student and instructor disks are available via the web.
Features :
Opportunities for up to twelve teams of two-to-six members provided.
Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate
the airline on a quarter-by-quarter basis.
Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm
based on the decisions each has made.
Teams analyze the results and make a new round of decisions for the next decision period.
Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively
organize the team, and delegate the work.
Total Quality Management with supporting decisions emphasized.
Teams to engage in decisions—For air cargo business as well as passenger business.
More flexibility in purchasing and leasing aircraft.
Coverage of social responsibility, including ecological concerns, with supporting decisions.
25% new incidents.
Easily accessible authors for classroom and software support.
Accompanying Instructor's Manual—Offers detailed instructions for using the software.
1. The Decision-Making Process.
History of the Airline.
Preparing the Decision Form. Fares.
Promotion, Advertising, Sales Force.
Employee Compensation Policy.
Quality Programs and Additional Training.
Maintenance and Fuel Purchases.
Cargo.
Corporate Social Performance.
Stock, Selling and Redeeming. Loans.
Dividends.
Certificates of Deposit.
Acquisition of Aircraft.
Market Research. Incident Response.
Changes in Markets Served.
Fare Sales.
Route Map.
2. Decision Information.
Aircraft Utilization and Scheduling.
Fare Sales and Demand.
Other Costs.
3. Values for Your Beginning Position.
Financial Report of Starting Position.
Notes on the Quarterly Report.
Operating History Preceding Six Years.
4. Decision Incidents.
5. Team Organization and Using Student Disks for Entry.
6. Management Audit and Stockholders' Report Peer Evaluations.
7. Mid-Continent Airline Case.
8. Decision and Analysis Forms.
