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Sedu Ionic Ceramic Tourmaline Flat Iron (1")
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Brand: Sedu
Plate Width:1 inch
Power: 72 watts
Weight: 0.9 lbs
Avg. Rating: 1234 reviews
Item No. A8560
Model No. su-100A
Price: $169.95 $108.95
Availability: in stock, ready to ship today.
Quantity:


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Same features as model su-150A, but with a smaller plate (1 inch) for added control, ideal for short to medium hair.

Featured Customer Video Reviews

YESSSS !!
Reviewer: Susie from Los Angeles  2007-08-02


photos submitted by customers
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Product features:
  • Exclusive patented heating plates ensure that your hair will stay silky smooth for days, even in humid weather!
  • Patented ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
  • Hair becomes up to 3 times smoother and silkier than when using ordinary ceramic straighteners.
  • True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic straighteners.
  • Cut your hair straightening time in half thanks to higher concentration of negative ions.
  • Negative ions renew hair with softness and shine. Eliminate frizz.
  • Infra-Red Heat technology seals the hair's moisture and luster
  • Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry.
  • Faster heat-up time than conventional coil flat irons. The Sedu will rise to the desired temperature in less than 25 seconds from being turned on.
  • Adjustable temperature: 240 oF~410oF (120oC - 200oC) for all hair types. For normal hair, temperature setting at 370-390oF is recommended; for bleached, fragile, damaged and fine hair, the lower setting is advised; for coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.

  • Ergonomic design gives greater control and is easier to handle.
  • 1.5 inch plate width for faster results. ( Also available in 1.5 inch for added control, ideal for short to medium hair)
  • 9 feet strengthened professional cord.
  • Voltage: 110-120V 50/60Hz, plug type: A. This model can be used in USA, Canada, Mexico and the following countries: American Samoa, Anguilla, Antigua, Aruba, Bahamas, Barbados, Bermuda, Brazil (Rio de Janeiro, São Paulo area), Canada, Cayman Islands, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guam, Guatemala, Haiti, Honduras, Jamaica, Japan, Lebanon, Mexico, Micronesia, Netherlands Antilles, Nicaragua, Okinawa, Palmyra Atoll, Panama, Puerto Rico, Saudi Arabia, Tahiti, Taiwan, Trinidad & Tobago, United States of America, Venezuela, Virgin Islands (British and U.S.).
  • Designed and engineered in the U.S. Assembled in Korea.
  • Two year warranty. (one-year manufacturer's warranty, Folica will extend your warranty for one more year, free)
Traveling? Buy Sedu 1½", 220-240V, Plug Type C or 1", 220-240V, Plug Type C for the following countries

Afghanistan, Albania, Algeria, Andorra, Argentina, Armenia, Azerbaijan, Azores, Balearic Islands, Bangladesh, Belarus, Bolivia, Bosnia, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canary Islands, Cape Verde, Central African Republic, Chile, China, Comoros, Congo, Côte d'Ivoire (Ivory Coast), Croatia, Denmark, Djibouti, East Timor, Egypt, Equatorial Guinea, Eritrea, Faeroe Islands, Finland, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Greenland, Guadeloupe, Guinea, Guinea-Bissau, Hungary, Iceland, India, Indonesia, Iran, Iraq, Isle of Man, Israel, Italy, Kazakhstan, Korea (South), Laos, Latvia, Lebanon, Lithuania, Luxembourg, Macedonia, Madagascar, Madeira, Mali, Martinique, Mauritania, Mauritius, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (formerly Burma), Nepal, Netherlands, Niger, Norway, Pakistan, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Russia, Rwanda, St. Vincent (Windward Is.), Senegal, Serbia, Slovenia, Somalia, Spain, Sudan, Sweden, Syria, Tajikistan, Thailand, Togo, Tunisia, Turkey, Ukraine, Uruguay, Uzbekistan, Vietnam, Zambia.

Sedu 1½", 220-240V, Plug Type G and Sedu 1", 220-240V, Plug Type G work in the following countries:

Bahrain, Bangladesh, Belize, Bhutan, Brunei, Channel Islands, China, Cyprus, Dominica, Falkland Islands, Gambia, Ghana, Gibraltar, Great Britain, Grenada, Guyana, Hong Kong, Indonesia, Ireland (Eire), Jordan, Kenya, Kuwait, Macau, Malawi, Malaysia, Maldives, Malta, Nigeria, Northern Ireland, Oman, Qatar, St. Kitts and Nevis (Leeward Is.), St. Lucia (Windward Is.), Saudi Arabia, Scotland, Seychelles, Sierra Leone, Singapore, Tanzania, Uganda, United Arab Emirates, United Kingdom, Yemen, Zambia, Zimbabwe.

Product Reviews and Rating:

Sedu Ionic Ceramic Tourmaline Flat Iron (1") is rated  (4.53 out of 5) based on 1234 reviews by users.

866 (70%) reviewers rated this product "The Best" (5-star)
228 (18%) reviewers rated this product "Good" (4-star)
85 (6%) reviewers rated this product "Average" (3-star)
35 (2%) reviewers rated this product "Fair" (2-star)
20 (1%) reviewers rated this product "Poor" (1-star)
Reviews Breakdown
100% Percentage of Reviews for 5 star Percentage of Reviews for 4 star Percentage of Reviews for 3 star Percentage of Reviews for 2 star Percentage of Reviews for 1 star
80%
60%
40%
20%
0%
5 star 4 star 3 star 2 star 1 star

The Best went down to Poor
Reviewer: Kiara   2008-08-31

I was so excited to finally get my own pro straightener. Came in three days.As soon as I got home, I opened the Sedu box and straightened my hair (I was shocked of how small it was). My hair was AMAZING! It felt so smooth, silky, and light (Everything I wanted it to be) and it took me 20-30 minutes. I was so happy to go out with such straight hair( I have a thick/coarse wavy hair). It lasted a long time throughout the day. When I got home, I showered and went to bed. Woke up early in the morning and began to straighten my hair again. When I had a little portion of my hair left to straighten, the straightener died out. I didn't even slam it, drop it, or anything. It just...died. It wouldn't turn back on, so I had to use my junk straightener to finish it the rest. After I came back home, I tried to turn it on again...still dead. It's a good straightener, but if it lasted longer like it's supposed to, then it would be the best. I still want this straightener, but they have to do something about the functioning of this product.

Totally amazing!!!
Reviewer: Danielle from Sarasota Fl   2008-08-28

I ordered my iron on Monday and it was delivered on Thursday with free shipping! Opened box, quickly read instructions and used--best iron ever-with just a few passes my full and difficult to flatten hair was beautifully,silky straight!!!! Can't believe I waited so long to spend the little extra for such a great product. YEAH!!!!!!

great service and great product
Reviewer: Cheryl R. from Illinois   2008-08-27

I've been using the sedu flat iron for more than 2 years, the only problem I had was with the cord, the first time I did't take advantage of the warrenty, duh, the second one I ordered also gave me trouble with the cord so I called Folica and they were very helpful regarding sending it back for a replacement, I received my new sedu in no time at all and I also was pleased that they changed the cord, it is stronger and I don't think I'll have any more problems. The sedu is the best one on the market as I have curly hair, it makes my hair so smooth, no one would ever know how really curly my hair is, thanks for a great product.

Great Product
Reviewer: Ashley   2008-08-26

I bought this flat iron after my solia died after a few years. I was going to buy another solia flat iron but I wasn't sure of the new floating plates because I didn't want my hair to get caught in them. So, I splurged and bought the sedu and I am very satisfied. It does a wonderful job of straightening my hair and does a good job of curling it as well. The only complaint would be is that the outside of the plates get extremely hot as well and makes it hard to handle when I try to curl my hair with my flat iron. The only other thing also is the plug isn't one of those reset and test button plugs. It is just a normal outlet plug if that makes any sense. Really just some nit picky things but overall this is a great straightener.

AMAZING. DURABLE.
Reviewer: Connie from Iselin, NJ   2008-08-26

I've had this straightener for about four years now and it still works beautifully. Trust me, it won't burn out or break if you drop it. I've brought it back and forth every week to and from school and it's still working perfectly. I love it so much. I don't have curly hair to straighten, but I own a straightener anyways because I decided I could use one to tame the ends of my hair. I LOVE THE SEDU. I RECOMMEND IT TO EVERYONE. It's way better than the CHI! I work in a hair salon selling hair appliances and products. CHI's are the most returned/exchanged item we have because they burn out fast and break easily. I STILL CAN'T BELIEVE MY SEDU LASTED 4 YEARS AND IS STILL WORKING SUPERBLY! I'm very very happy with this product.

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